Five Good Reasons NOT to Do a Focus Group

nora jacobson

UW ICTR-CAP Qualitative Research Resources presents

Five Good Reasons NOT to Do a Focus Group
Friday, December 7, 2018
3:00 – 4:30 pm
HSLC 1309

Presenter: Nora Jacobson, PhD

In this interactive workshop, participants will hear about some common mistakes made by investigators choosing to use focus groups as a data collection technique. By extension, they will learn how to make good choices about focus groups. Examples of these good choices will be presented. Participants who are considering using focus groups in their research programs will have the opportunity to explore whether focus groups are the best option for their needs.

Please register by December 3, 2018.

For more information, contact Nora Jacobson at

**Please note that this is a not a focus group how-to. Participants seeking a step-by-step guide to designing and conducting focus groups should view an earlier workshop, The Art and Science of Interviewing Groups: Focus Group Fundamentals, conducted by Betty Kramer, PhD, MSSW.

View the video capture of this event on the SMPH Video Library here.