The UW Prevention Research Center (PRC) recently announced that they have received a funding award for the implementation of the Center for Disease Control’s COVID-19 vaccine confidence strategy.
The project team is led by CCHE’s Susan Passmore and includes Malia Jones (UW Applied Population Laboratory and Dear Pandemic), Andy Garbacz (Department of Educational Psychology), and Sijia Yang (School of Journalism and Mass Communication). The team joins the national COVID-19 Vaccine Demand Network to build trust and promote vaccine confidence among families. The goal is to identify key behavioral insights that will inform effective solutions to increase confidence in the Coronavirus Disease 2019 (COVID-19) vaccines, and ultimately uptake. This is a 12-month grant of $500,000.
With this project the team will seek to build trust and confidence among Wisconsin’s rural families with children. They are collaborating with partners that have considerable relationships and reach in the rural communities, including: Southwestern Wisconsin Community Action Programs (SWCAP), the Wisconsin Primary Health Care Association (WPHCA), and the Wisconsin Department of Health Services Immunization Program. Dear Pandemic is an additional collaborator that produces accessible, credible, and timely information about COVID-19, vaccines, and vaccination.