Position title: Marketing & Communications Specialist, Dissemination & Implementation Launchpad
Sheena Hirschfield has a background in business with experience in healthcare and marketing. She has been in the healthcare field for over 13 years, spanning from the clinical and research side of healthcare to the business and marketing side. Sheena holds her MBA with emphasis in Marketing from Walden University as well as a BS in Biology from UW-Madison. She enjoys staying on top of the up-and-coming technology trends and using her creative nature to generate solutions and innovations for stakeholders. Sheena works closely with clinical researchers across campus through the Evidence to Implementation (E2I) award to bring their vision and aspirations to fruition through business plans, marketing plans and materials for program growth into the future.